Rayon / Viscose Fabric
Soft, fluid, and print-perfect rayon and viscose fabric - India's fastest-growing casual wear and ethnic fashion textile for bulk production.
What is Rayon / Viscose Fabric?
Rayon (also called viscose) is a semi-synthetic fabric made from regenerated cellulose fibre - typically from wood pulp. It is the most cotton-like of synthetic fabrics, with a soft, smooth hand feel, excellent drape, and high moisture absorbency. Rayon is lighter than cotton, softer than polyester, and takes print colour more brilliantly than most natural fibres. It is widely used for casual kurtis, printed fabric, indo-western fashion, and affordable sarees. Modal is a premium version of rayon with even softer hand feel and better durability.
Key Properties
Key properties: ultra-soft and smooth against skin, high moisture absorbency (even more than cotton), excellent drape and flow, lightweight (100-160 GSM typical), brilliant colour uptake for prints, wrinkles easily (a known limitation), not as durable as cotton when wet. Rayon's combination of softness and print vibrancy makes it the most popular fabric for mass-market printed kurtis in India.
Origin & History
Rayon was developed in the late 19th century as the first man-made fibre - originally called 'artificial silk'. The viscose process, developed in 1892, became the dominant rayon production method. In India, rayon production grew significantly from the 1970s as a cost-effective alternative to silk and cotton for fashion fabric. Today India is one of the world's largest rayon consumers, with massive demand driven by the kurti and ethnic wear market. Lenzing (Austria) produces premium Modal and Tencel rayon variants widely used in sustainable fashion.
Why Brands Choose Rayon / Viscose
Rayon is arguably India's most important fabric for the fast-fashion ethnic wear segment. Its price point is significantly below cotton while delivering better softness and drape, making it the default choice for mass-market kurti manufacturers. For digital printing, rayon delivers some of the most vibrant colour results of any fabric. Brands targeting the Meesho, Amazon, and wholesale kurti market rely heavily on rayon. Its softness also makes it popular for children's wear and casual homewear.
Print Types for Rayon / Viscose
Rayon delivers outstanding print results - vibrant, saturated colours with excellent detail. Best prints at Clothwala:
Digital Print
Rayon delivers the most vibrant digital print results of any fabric
Ikat Print
Traditional ikat pattern on rayon for ethnic kurti fabric - bestseller
Bandhani Print
Dot-pattern bandhani on rayon for festival wear collections
Floral Screen Print
All-over floral screen prints on rayon for mass-market fashion
Abstract & Boho
Contemporary abstract and boho prints on rayon for D2C brands
From Our Warehouse - Sahil Luthra, Clothwala
Written by Sahil Luthra, Founder - Clothwala.com | Based in Surat, India
At Clothwala, we have been in the textile wholesale business since 2018, operating from Surat - India's largest synthetic fabric hub. We work directly with 40+ mills, which means our buyers get factory-level pricing without middleman markup. Every fabric we list has been tested by our team for wash durability, colour fastness, and drape quality before it goes on the website. We ship to garment units, boutiques, and exporters across India with a minimum order of 200 meters.
Buying Tips for Rayon Viscose
Tip 1: Do not judge fabric quality only by price. Rs 10 cheaper per meter often means 20% less durability.
Tip 2: Order winter fabrics (velvet, wool-blend) by July-August. Prices go up 15-20% after September.
Over 800 textile mills operate in the Surat-Pandesara-Sachin belt, where Clothwala sources most of its polyester range.
Common Questions About Rayon Viscose
Q: Do you provide fabric samples?
Yes. We send free samples for orders above Rs 10,000. For smaller enquiries, we charge Rs 50-100 per sample cut which is adjusted against your first bulk order.
Q: Can I get custom printing done?
Yes. We offer digital, screen, and rotary printing. Digital printing MOQ is 200 meters. Share your design files and we will send a printed sample before bulk production.
Q: What is the minimum order quantity?
Our MOQ is 200 meters per colour per fabric type. For sample orders, we accept 5-10 meter cuts at slightly higher per-meter pricing.
Last updated: April 2026 | Reviewed by Sahil Luthra, Clothwala Textile Exports | Surat, Gujarat, India
Uses & Applications
Kurti Fabric
Rayon is the #1 fabric for mass-market and mid-range kurti manufacturing in India
Dress Material
Rayon dress material for salwar kameez and fusion wear
Palazzo Fabric
Flowy rayon palazzos and wide-leg trousers for casual fashion
Children's Wear
Soft rayon for comfortable children's clothing
Indo-Western Fashion
Casual rayon tops, jumpsuits, and fusion wear
Online Retail
D2C and marketplace brands' top fabric choice for printed fashion
Source Rayon / Viscose Fabric in Bulk
Talk to Clothwala for wholesale pricing, samples, and custom print options on Rayon / Viscose fabric.
WhatsApp for Bulk InquiryExplore All Fabric Types at Clothwala
Cotton | Georgette | Chiffon | Crepe | Silk | Linen | Satin | Velvet | Organza | Muslin | Santoon | Digital Print | All Fabrics