Meet our team

The people who make sure your fabric shows up right.

Merchandisers, designers, quality checkers, production planners and dispatch teams across Delhi and Surat, led by two founders who have lived every problem you face when sourcing fabric.

Meet the founders The problem we solve

Leadership

Founded by fabric people, for fabric buyers.

Connect with them directly. They still take calls from brands and export houses.

Sahil Luthra

Founder and CEO

A third-generation textile entrepreneur and Pearl Academy graduate, Sahil launched his own clothing brand, Hermosear, while still in college and ran a unit of 150+ sewing machines. He then set up a fabric shop in Chandni Chowk and learned sourcing from the counter up. Having been both the buyer and the seller, he built Clothwala to give brands like Reliance, Arvind and Cantabil smart, tech-driven fabric sourcing.

Garment makingFabric sourcingDigital and techBrand partnerships

Focus: making sampling fast and bulk predictable, so a merchandiser never has to choose between speed and quality.

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Nitesh Luthra

Founder and VP Operations

With decades of hands-on experience, Nitesh has been the driving force behind operational excellence at Luthra Exports. Known for sharp execution and deep industry knowledge, he has streamlined production, logistics and vendor relations across Surat and Delhi. His leadership ensures every metre of fabric reflects quality, consistency and trust, from the first sample to the last roll of a bulk order.

Production planningMill and vendor networkLogisticsQuality control

Focus: the same shade, the same hand-feel and the same timeline, whether the order is 100 metres or 1,00,000 metres.

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Why Clothwala exists

Every merchandiser knows this feeling.

The collection is designed, the deadline is fixed, and the fabric is nowhere to be found. Our founders saw it from both sides of the counter, as a garment maker and as a fabric seller.

Problem 1

"I can't find the right fabric."

Days spent walking unorganised markets and calling agents. The swatch looks right, but nobody can tell you the GSM, the composition or whether it can be repeated.

Problem 2

"The sample and the bulk don't match."

The approved sample came from one lot, the bulk from another. Shade, hand-feel and width change, and the production line waits.

Problem 3

"Mills won't talk to me under 3,000 metres."

Shops can sell 5 metres but cannot produce. Mills can produce but will not sample. Small brands and fast collections fall into the gap.

Sourcing the old way

Unorganised shops with no specifications
Separate suppliers for sample and bulk
High minimums before any trial
Shade and quality vary lot to lot
No single person accountable for the timeline

Sourcing with Clothwala

Buy 1 metre online with GSM, width and composition stated
The same team takes you from sample to bulk
Bulk produced through 27 partner mills in Surat and Ahmedabad
Strike-off and shade approval before production
One merchandiser owns your order end to end

From sampling to production

One partner for every quantity.

1,00,000 m

1 mSample online

10 mTrial garments

100 mCapsule collection

10,000 mProduction run

1,00,000 mExport programme

Who we work for

Built for the people who carry a collection.

Apparel brands

New prints every season, exclusive designs and repeatable bulk, without managing ten suppliers.

Export houses

Fabric nomination, bulk programmes and export documentation for your buyers.

Merchandisers and buying agents

Fast swatches, clear specifications and one contact who answers when the buyer calls.

Garment factories

Consistent widths and shades that keep cutting tables and production lines moving.

Designers and boutiques

Small quantities, custom prints and a sample book to touch fabrics before committing.

International buyers

Sourcing from India with one accountable partner from sample approval to shipment.

The team behind every order

Specialists at every step.

Merchandising

Understands your brief, suggests the right base and owns your order end to end.

Design studio

Creates and adapts prints, colourways and placement layouts for your collection.

Sampling and quality

Strike-offs, shade checks, GSM and width checks before anything ships.

Production and mills

Plans bulk with partner mills in Surat and Ahmedabad and tracks every stage.

Dispatch and logistics

Packs, documents and ships across India and abroad with tracking.

Customer success

Answers on WhatsApp, follows up on samples and keeps you updated.

Vendor management

Audits and onboards mills, weavers, printers and embroidery units.

Digital and catalogue

Keeps thousands of designs online with accurate specifications.

Our people across Delhi and Surat.

Work with us

Talk to the people who will make your fabric.

Send a brief, connect with the founders on LinkedIn, or start with a sample book. Whatever the quantity, you will work with this team.

Start a bulk enquiry Sahil on LinkedIn Nitesh on LinkedIn Our legacy since 1966

Every print, at a glance.

See the cloth before you choose.

Pick a colour, then a fabric.